MARKET RESEARCH

Companies take significant risks when creating new products for customers. 

That’s why we help you transform this uncertainty into excitement, and information into a competitive edge for your sustained success.

We analyze data differently, using Behavioral Science, to achieve deeper insights, leading to better business decisions and improved outcomes.

Speak with us to unlock true user insights and innovation

You know who your customers are, we help you understand them.

FEATURED CAPABILITIES

Discover how we leverage Behavioral Science to enhance market research, guiding organizations to turn uncertainty into strategic insights and reduce risks in their innovation processes.

Customer understanding

By behaviorally segmenting your audience and profiling their motivations, we deliver clearer value propositions and more effective strategies, helping you achieve your goals confidently.

Grounded in Behavioral Economics, our archetypes provide deeper insights into behavior and decision-making, resulting in more targeted and impactful strategies than traditional buyer personas.

Testing and innovation

Our unbiased analysis and diverse perspectives provide better data and a more accurate understanding of what your customers think of the product. 
By providing insights that are easy to understand and apply. Unlike others, we delve into areas where clients don’t venture, ensuring our findings are comprehensive and actionable.

Product Development

We ensure you have reliable insights that enhance your decision-making and align audience perceptions, ultimately increasing your product’s chances of success in the market.
Obtain clean data collection and analysis process, untainted by development team biases, that will ensure an honest and accurate vision.

BY INDUSTRY

Food & Beverage

Consumer Products

Financial Services

Mobility & Transportation

Hospitality & Entertainment

Healthcare & Wellness

Government Affairs

USED BY TEAMS IN

Our approach ensures that every strategy is as unique as the challenges and opportunities it’s designed to address.

HOW WE APPROACH IT

We pride ourselves in crafting tailored solutions for each client, knowing that no two projects are the same when it comes to market research. Whether it’s about value, message, product, or brand testing, we carefully select our analysis tools and methodologies to align with your specific needs and objectives.

Our unbiased analysis and diverse perspectives provide better data and a more accurate understanding of what your customers think of your brand and product.

By eliminating in-house biases, we provide honest, actionable data that’s easy to understand and apply.

Our experience has taught us to uncover and explore areas that clients and other agencies often overlook. This enables us to provide comprehensive insights that give you a distinct competitive edge.

Grounded in our behavioral science expertise, we segment audiences and analyze their motivations to deliver a more profound understanding.

OUR DELIVERABLES

Behavioral Archetypes

Go beyond traditional user personas by focusing on key customer behaviors, needs, motivations and perceptions.

User Experience

Understand what the persons on the other side of the screen are doing, thinking and feeling.

Customer Journey Map

A very detailed, full view of the key interactions you have with your clients, and their perspective about them.

Behavioral Insights

Insights about the main decision making processes that can accelerate your business growth.

SUCCESS CASES

SOME INSIGHTS ABOUT OUR CLIENTS

Christopher Ordoñez, Head of Communications, Amnesty International Mexico
Working with nobrainer was key to our campaign on femicides in the State of Mexico. Their creativity in the proposal of a solid graphic line, and the strategic selection of broadcasting channels helped us make better decisions and maximize the impact of our message.
Christopher Ordoñez, Head of Communications, Amnesty International Mexico
Working with nobrainer was key to our campaign on femicides in the State of Mexico. Their creativity in the proposal of a solid graphic line, and the strategic selection of broadcasting channels helped us make better decisions and maximize the impact of our message.

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