Drive projects with a deeper understanding of human behavior.
Most agencies uses the same research methodologies, what sets us apart are our analysis tools and principles —rooted in behavioral science, they uncover deeper, actionable insights.
Learn how to use Behavioral Science to understand your
clients better.
Our worksheets will help you learn more about key areas of your customer’s behavior and perceptions in regards to their relationship with your business.
These frameworks are designed to guide businesses through a human-centered research project, ensuring a consistent focus on user insights.
Whether you are testing a concept, a product, or gaining deeper insights into customer behavior, this guide provides actionable steps.
While using these worksheets, be aware that your understanding will only be as useful as the information you enter into each answer.
What we are aiming for here is to learn more about your customer as a human being.
So, don’t forget to do the research!
Using already available data is good, assuming the answers is not. Ideally, get your data straight from your customers themselves.
Keep in mind that internal biases can affect the research and may lead to data that simply reinforces pre-existing beliefs.
For better results, have a third party gather and analyze the data to reduce bias.
Our new official “Human-centered research guidebook” is coming soon!
Pre-order now to receive a discount and be among the first to access expert insights and actionable strategies to elevate your research projects. Stay tuned for updates!
