BEHAVIORAL
SCIENCE

Empower decisions through the science of human understanding

Behavioral science is the study of human actions and decision-making.

It’s a multidisciplinary field that integrates insights from psychology, economics, sociology, and cognitive science to help us understand why people think, feel, and behave as they do.

WHY BEHAVIORAL SCIENCE?

Because business decisions are about humans making judgements about products and brands made and consumed by other humans. Behavioral Science helps us understand those humans better.

Before behavioral science became mainstream, it was generally thought that people’s actions and beliefs were congruent, when in reality, this doesn’t always play out.
Enter behavioral science, introducing a more nuanced understanding of consumer decision-making and, perhaps most importantly, a framework and series of rules that made interpreting behavior more scientific and criteria-based. 
BS is also rooted in our company’s purpose of creating a universe with more human understanding.

Understanding people through behavioral science is to see past the superficial, to gain a more intimate knowledge of their actions, thoughts and lives.

HOW WE DO IT? .

Product management has evolved—it's no longer just about the product but about truly understanding the user. But how user-centric can we truly be if we don’t fully understand user behaviors?

To uncover why people (for example) buys a product or chooses one brand over another, we must identify the underlying drivers of their decisions—the motivations and barriers they face.

Behavior is shaped by various factors—cultural norms, societal systems, and individual psychology. By combining evidence-based behavioral analysis frameworks with our tailored methodologies, our behavioral experts are able to map all this influences. This allows us to pinpoint current behaviors and what’s needed to inspire change.

This way we can design strategies that effectively understand the market landscape and how your stakeholders make decisions.

Check out some case studies on how we’ve helped brands create strategies rooted in true behavioral understanding.

NOT ALL DECISIONS ARE RATIONAL

“As humans we are unpredictable and irrational.

This means that when making decisions your customers or employees may not be thinking as you would expect”

We may be armed with lots of information and the best intentions, but we still don’t always behave in a rational way. We are driven by subconscious biases and heuristics, which help us deal with the decision-making demands of our busy lives.

If we simply ask consumers why they decide to choose a given item, their answers will not reveal the true drivers of their behaviour.

At nobrainer, we’re dedicated to discovering the true motivations behind consumer behavior. Instead of relying solely on what people think and say, we tap into instinctive responses and intuitive perceptions to reveal what truly drives their choices.

LEARN MORE ABOUT BEHAVIORAL SCIENCE

If behavioral science has sparked your curiosity, we’ve got you covered!

Dive into these handpicked resources to expand your knowledge and discover the fascinating world of human behavior, decision-making, and psychology.
Whether you’re a seasoned professional or just starting, there’s something here for everyone.

BOOKS

Explore the two systems that drive our decisions—fast intuition and slow reasoning.

Discover the hidden forces that shape our seemingly rational decisions.

Learn how small changes can steer people toward better choices.

Master the principles that persuade and influence others.

Other Books:

  • The Power of Habit by Charles Duhigg: Understand the science behind habits and how to change them.
  • The Choice Factory by Richard Shotton: Uncover behavioral biases that influence consumer behavior.
  • Alchemy by Rory Sutherland: A playful look at the magic behind creative problem-solving.
  • Hooked: How to Build Habit-Forming Products by Nir Eyal: Create products that people can’t put down using psychology.
  • Behave by Robert Sapolsky: A deep dive into the biology behind human behavior.
  • Scarcity by Sendhil Mullainathan & Eldar Shafir: Explore how scarcity impacts decision-making and behavior.

PODCASTS

Hidden Brain: Stories and insights that reveal the unconscious patterns shaping our lives.

Choiceology: Experiments and stories about the science of decision-making.

Choice Hacking: Learn tools to know your buyers better than they know themselves.

BLOGS

Behavioral Scientist: News and insights from behavioral science experts.

Behavioral Economics : the latest behavioral insights from academia, business, and public policy.

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The Human Behavior Analysis©

Curious about how behavioral science can help your organization?

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