OUR
MARKET RESEARCH
METHODOLOGIES

We design, plan and execute the right-sized research for your needs.

We understand that humans are not entirely rational, our approach helps identify and mitigate the cognitive and emotional biases that influence behavior, resulting in more effective strategies tailored to the real context of consumers.
Additionally, we incorporate tools from social anthropology into our methodologies, enriching every investigation with a deeper ability to understand and connect with consumers.
While behavioral science explores how biases, emotions, and contexts influence individual decisions, social anthropology provides a cultural and symbolic perspective, offering a comprehensive view of customers and consumers within their social and cultural environments.

OUR PROCESS

01 Set-up / Alignment

The process where we align our team with a clear goal.

04 Insights / Application

Our data has a clear purpose: to turn information into actionable ideas.

02 Research / Survey

Qualitative and quantitative market research inspired by behavioral science.

05 Deliverables / Documents

The data you need for the decisions you face, presented clearly and in an easy-to-use format

03 Analysis / Understanding

Information processing with our proprietary tools and analysis principles.

The most successful research initiatives are those that keep people, whether customers, stakeholders, or employees— at the center of the process.

METHODOLOGIES

FOCUS GROUPS

IN-DEPTH INTERVIEWS

TRADITIONAL SURVEYS

FIELD RESEARCH

DESKTOP RESEARCH

USER TESTING

MYSTERY WORKER

MYSTERY SHOPPER

SOCIAL EXPERIMENTS

CONJOINT ANALYSIS

DELIVERABLES

We understand how frustrating it is to have a research project that raises more questions than answers.
Our commitment to each project is to produce high-quality data, with in-depth analysis and tangible business solutions.
Our work is always crafted to achieve maximum understanding and impact for your team.