About us

We are not your typical research company.

We like to think of ourselves as experts in understanding, bridging the gap between data and human behavior.

  • What makes us different

We are a market research firm specializing in understanding customers through Behavioral Economics. We use advanced data analysis tools to reduce bias and provide deep insights into consumer behavior in an accessible format for professionals in branding, innovation, and communications.

Our interdisciplinary team is trained to apply both qualitative and quantitative approaches tailored to your specific needs. We promise to deliver the data you need to make better business decisions, transforming uncertainty into excitement about shaping the future. We also pride ourselves on being excellent allies to creative agencies, complementing their skills to achieve outstanding results.

Andres J. Lopez Morton, Managing Director at Morton’s Pawn House
They helped us clearly define our ideal and future clients, essential for our generational business and even went a step further to provide insights we didn't even know we needed. Their team demonstrated a level of proactivity rarely seen in companies today and guided us seamlessly through the process, making everything simple and easy to understand.
Edgar Preciado, Managing Director at Liverpool
They gave us deep understanding into customer buying habits for our own clothing brand, helping us identify competitors and friction points in the purchase journey through their qualitative and quantitative approach, turning insights into actionables that guided better strategic decisions while showcasing their expertise every step of the way.
Christopher Ordoñez, Head of Communications at Amnesty International Mexico
Working with nobrainer was key to our campaign on femicides in the State of Mexico. Their creativity in the proposal of a solid graphic line, and the strategic selection of broadcasting channels helped us make better decisions and maximize the impact of our message.Their team demonstrated a level of proactivity rarely seen in companies today and guided us seamlessly through the process, making everything simple and easy to understand.

In the past 5 years, we have served over 100 companies across 7 countries and established offices in San Diego and Mexico City.

We have extensive experience in the food & drink, consumer products, financial services, and mobility industries. 

Our human-centric and collaborative approach has helped clients develop new brands and business units, test products, improve customer experiences, and deepen customer understanding.

OUR MISSION

Our interdisciplinary team is trained to apply both qualitative and quantitative approaches tailored to your specific needs.

Nobrainer’s behavioral data allows strategists to get a clear vision about the decisions they face, helping them turn present uncertainty in their business into excitement about how they can shape their future.  Your team will have the information, data and deep insights to make great decisions, and to implement and measure them.

Our mission is to provide our clients the data they need to make better business decisions.

VALUES .

At nobrainer universe, our values are the guiding principles that shape our work, relationships, and the impact we aim to make in the world.

These values are more than just words—they are the foundation of our mission to create a universe with deeper human understanding.

A universe with more human understanding.

Every day better
GROWTH
Be your best human
BALANCE
Build the universe together
COLLABORATION
Connect deeply
EMPATHY
Tell it like it is
HONESTY

Each value reflects a core belief that drives us daily, ensuring we stay true to our purpose and produce work we’re proud to share. Together, they form the blueprint for how we interact with each other, our clients, and the world around us.

OUR HISTORY

Co-founders Jorge Dryjanski and Erick Zamacona met while developing and teaching the first Behavioral Economics Diploma in the spanish-speaking world.
They started nobrainer in 2018 at Erick’s grandma’s house (thanks, Elaine!), with nothing but a dream and a mutual promise to get every day better. 
That promise has been kept since then, as we are now looking towards expanding nobrainer’s human understanding further into the universe.
Alfredo Treviño joined the firm as an equal partner in 2019 and currently leads marketing and operations. 
Juan Pablo Guereño joined the board in 2022, consolidating the firm with his business experience and administrative expertise.

OUR HISTORY

Co-founders Jorge Dryjanski and Erick Zamacona met while developing and teaching the first Behavioral Economics Diploma in the spanish-speaking world.
They started nobrainer in 2018 at Erick’s grandma’s house (thanks, Elaine!), with nothing but a dream and a mutual promise to get every day better. 
That promise has been kept since then, as we are now looking towards expanding nobrainer’s human understanding further into the universe.
Alfredo Treviño joined the firm as an equal partner in 2019 and currently leads marketing and operations. 
Juan Pablo Guereño joined the board in 2022, consolidating the firm with his business experience and administrative expertise.

MEET OUR TEAM .

of creators, disruptors and behavioral scientists

Jorge Dryjanski

Co-Founder/
New Business USA

Erick Zamacona

Co-founder/
New Business Latam

Alfredo Treviño

Co-Founder/ COO

Sonia Cabello

Administrative Director

Axel Mayen

Head of Research

Arturo Ramos

Quantitative Research

Christian Fuentes

Research Manager

Sergio Podolsky

Brand Strategist

Curious about how behavioral science can help your organization?

LET’S TALK

WE WOULD LOVE TO TALK WITH YOU

How can we help you?
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