We do custom-made
user research & consulting
with behavioral science

User

research

We do qualitative and quantitative user research inspired by behavioral science.

Decision

training

We help you make better business decisions with our expertise and workshops.

Digital

assets

From research to branding, design and marketing, we co-create the digital side of your business.

Behavioral science helps us understand humans better.
And that's great for business.

How can we help your business?

Customer centric innovation

A more human business understanding

Better business decision making

Customer
centric innovation

A more human business understanding

Better business decision making

Our clients

Over 75 clients since 2018
Countries of operation:

Our companies

7 startups founded

Our team

Jorge Dryjanski

co-founder
expert in human
understanding

Erick Zamacona

co-founder
new business
LATAM

Alfredo Treviño

co-founder
new business
development

Sonia Cabello

administrative
director

Axel Mayen

head of
research

Arturo Ramos

quantitative
research

San Diego

600 B St., Suite 300

Mexico City

P.º de los Tamarindos 384

600 B St., Suite 300 San Diego, CA, 92101

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