Creating Connected, People-Centered Organizations: How our Mission Drives Us
Behavioral Science
Human Understanding
Team Alignment
New Year, Same Mission: More Human Understanding
As a new year begins, we find ourselves reflecting on our purpose and what truly matters in the work we do. Human understanding isn’t just a concept; it’s the foundation of progress, connection, and positive change. By starting the year with this focus, we aim to inspire organizations, teams, and individuals to prioritize empathy and insight in every decision they make. In a world increasingly driven by data, the human element remains the key to creating solutions that not only work but resonate deeply.
Every Day Better: How It All Started
Our journey started back in 2018 when Co-founders Jorge Dryjanski and Erick Zamacona met while developing and teaching the first Behavioral Economics Diploma in the Spanish-speaking world. This same year they started nobrainer at Erick’s grandmother Elaine’s house (thanks, Elaine!) with nothing but a dream and a mutual promise to get every day better. That promise has kept the agency going through the good, and the not so good; and today, nobrainer continues to expand its mission of fostering human understanding further into the universe.
This moment of curiosity, of seeking to understand, is the foundation that has shown us firsthand how vital a clear mission and set of values are in shaping not only an organization’s work but its impact. A strong mission brings purpose to actions, ensuring that every step taken is aligned with a greater goal. For us, that goal has always been fostering understanding—helping organizations connect the dots within themselves and with the people they serve.
By anchoring our work in our mission and values, we’ve seen how clarity in purpose can empower teams, guide strategies, and create meaningful, human-centered solutions. This is why we advocate for organizations to define their own "why"—because it’s the starting point for creating a culture that thrives on connection and understanding.
A Journey That Begins With Understanding
Picture a moment where empathy bridges the gap between differences. It could be a team navigating conflicting priorities, a family resolving a misunderstanding, or strangers connecting over shared experiences. At the heart of each is the drive to truly understand. This is the foundation for better decisions, deeper relationships, and a more compassionate world.
Human understanding transcends professional settings—it connects us on a universal level. Imagine a world where empathy shapes every interaction, aligning us with shared humanity. Whether in business, communities, or personal lives, this understanding builds trust, fosters collaboration, and creates meaningful impact.
In today’s complex world, creating human-centered organizations isn’t a luxury—it’s a necessity. It’s about aligning every aspect of a company around shared insights, empathy, and a commitment to growth. But how do we achieve this? By grounding ourselves in a philosophy of connection, collaboration, and continuous improvement, and by seeing every challenge through the lens of deeper understanding.
The Philosophy of "Better Every Day"
To bring this vision to life, we embrace the philosophy of "Better every day." This simple yet profound mindset permeates all aspects of our work. It reminds us that meaningful progress is achieved through consistent, intentional effort. Whether it’s refining our processes, enhancing the quality of our insights, or building stronger relationships, we strive for continuous improvement.
"Better every day" is more than just a guiding principle—it’s a promise we extend to our clients, collaborators, and everyone we work with. It reflects our commitment to delivering better outcomes, fostering meaningful connections, and sharing the tools and knowledge that enable others to grow. By living this philosophy, we aim to inspire those around us to embrace positive change, no matter how small, every single day.
This philosophy extends beyond our work—it’s a personal call to action for every member of our team. By focusing on small, positive changes, we foster an environment where growth and innovation flourish, one step at a time.
The Values That Shape Us
Our core values serve as guiding principles, shaping the way we work, relate, and contribute to the world:
Growth / Every day better: Continuous improvement is at the heart of our journey, both personally and collectively.
Collaboration / Build the universe together: We believe in the power of working together to create meaningful solutions and stronger connections.
Empathy / Connect deeply: True understanding starts with empathy. We seek to see the world through others’ eyes, fostering genuine connections.
Honesty / Tell it like it is: Transparency and authenticity are essential. Honest communication builds trust and drives meaningful progress.
Balance / Be your best human: Excellence thrives on balance. We prioritize well-being and sustainability in all we do.
Beyond the Bottom Line
In an age of ever-advancing technology and metrics, it’s easy to overlook the human element—the emotions, values, and connections that fuel progress and purpose.
The heart of this message is simple: prioritizing human understanding and connection can transform how organizations operate and influence the world.
This connection between mission, values, and human-centered practices is what transforms companies. it’s about all of us and the shared potential we unlock together. It begins internally, with employees who feel aligned with their company’s values and empowered to bring their best selves to work. When teams are united by a shared sense of purpose and empathy, their actions naturally ripple outward—toward customers, partners, and the broader community.
This approach transcends sales targets or short-term metrics. By placing human understanding at the center, organizations can build stronger teams, nurture lasting relationships, and create solutions that are not just effective, but sustainable and meaningful. Human-centered connection isn’t just an ideal—it’s the foundation of a better, more connected future.
As we step into this new year, we invite you to join us in making organizations, services, and products more human-centered and data-driven. Let’s work together to build better businesses—and a better world—one insight and one connection at a time.
