Our clients, two entrepreneurial brothers from Mexico, saw an opportunity to bring an authentic yet lesser-known Mexican experience to the city with a unique offering: a restaurant specializing in “machetes,” large quesadillas filled with traditional ingredients.
We developed a strategy that revealed a strong demand for authentic yet innovative Mexican cuisine, leading to a culinary offering that fuses traditional flavors with a modern twist in a vibrant, welcoming atmosphere. Interactive marketing campaigns were designed to build anticipation and attract a diverse mix of locals, tourists, and food enthusiasts.
With Wynwood identified as the ideal location, the brand was well-positioned to launch with a solid understanding of its audience and a clear roadmap for success, ensuring its culinary concept resonated from day one.