OUR
MARKET RESEARCH
METHODOLOGIES

We design, plan and execute the right-sized research for your needs.

We understand that humans are not entirely rational,
our approach helps identify and mitigate the cognitive and emotional biases that influence behavior, resulting in more effective strategies tailored to the real context of consumers.
Additionally, we incorporate tools from social anthropology into our methodologies, enriching every investigation with a deeper ability to understand and connect with consumers.
While behavioral science explores how biases, emotions, and contexts influence individual decisions, social anthropology provides a cultural and symbolic perspective, offering a comprehensive view of customers and consumers within their social and cultural environments.

OUR PROCESS .

01 Set-up / Alignment

The process where we align our team with a clear goal.

04 Insights / Application

Our data has a clear purpose: to turn information into actionable ideas.

02 Research / Survey

Qualitative and quantitative market research inspired by behavioral science.

05 Deliverables / Documents

The data you need for the decisions you face, presented clearly and in an easy-to-use format

03 Analysis / Understanding

Information processing with our proprietary tools and analysis principles.

The most successful research initiatives are those that keep people, whether customers, stakeholders, or employees— at the center of the process.

METHODOLOGIES .

FOCUS GROUPS

IN-DEPTH INTERVIEWS

TRADITIONAL SURVEYS

DESKTOP RESEARCH

FIELD RESEARCH

USER TESTING

SOCIAL EXPERIMENTS

CONJOINT ANALYSIS

MYSTERY WORKER

MYSTERY SHOPPER

DELIVERABLES .

We understand how frustrating it is to have a research project that raises more questions than answers.
Our commitment to each project is to produce high-quality data, with in-depth analysis and tangible business solutions.
Our work is always crafted to achieve maximum understanding and impact for your team.
SEE CASE STUDIES

COSTUM MADE INSIGHTS

Discover the right market solutions for you
and your organization:

  • Launching a new product or service?
  • Learning the consumer evolving needs?
  • Conducting competitive analysis?
  • Navigating market expansion?
  • Validating product market-fit?
  • Understand customer value perception?

We know we can help you,
just let us know how.

Fill in the information and get a free brief





    COSTUME MADE INSIGHTS

    Discover the right market solutions for you and your organization:

    • Launching a new product or service?
    • Learning the consumer evolving needs?
    • Conducting competitive analysis?
    • Navigating market expansion?
    • Validating product market-fit?
    • Understand customer value perception?

    We know we can help you,
    just let us know how.

    Fill in the information and get a free brief





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