The Psychology of Sports Betting: How to Stay Ahead of the Game

Behavioral Economics (BE) is a fascinating field that merges psychology and economics to understand how people make decisions.
In the context of sports betting, it offers a unique lens to decode why bettors place their bets the way they do.
Forward-looking data – Part II

What happens to data as the business grows?
Forward-looking data is crucial in this context. It enables teams to continuously learn about their customers, establishing shared insights that foster better collaboration and ongoing learning.