People as Brands: The Shift From Corporations to Conversations
In today’s “hyper-connected” world, brands are no longer the dominant force in shaping consumer decisions—people are. This shift is evident across politics, business, media, and technology.
The Psychology of Sports Betting: How to Stay Ahead of the Game
Behavioral Economics (BE) is a fascinating field that merges psychology and economics to understand how people make decisions.
In the context of sports betting, it offers a unique lens to decode why bettors place their bets the way they do.
