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Read more about the work we do and our interests across Behavioral Science, Market Research and Data Strategy.
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Where AI Loses the Ground: Synthetic Profiles
  • Because human decisions still belong to humans​
  • 3 MIN READ

AI-generated “people” created to simulate how humans think, feel, and behave.

 

According to Behavioral Economics, that makes no sense.

 

Find out why.

 

  • Archetypes, Customer Understanding, Market Research, Testing & Innovation
  • 3 MIN READ

Human Authenticity and Ethics in the Age of AI

  • Archetypes, Customer Understanding, Market Research, Testing & Innovation
  • 3 MIN READ

Discovering the Human Behind the Data​

  • Business Development, Data Center, Data Strategy, Internal Team Data, Strategy & Planning
  • 3 MIN READ

Fractional Data Office: An Accesible Way to Scale Your Business with Data

  • Business Development, Data Center, Data Strategy, Internal Team Data, Strategy & Planning
  • 3 MIN READ

Why Mid-sized Companies Struggle to Build Data Capabilities

  • Business Development, Data Center, Data Strategy, Strategy & Planning
  • 3 MIN READ

Your Data Is Talking. Are You Listening?

  • Artificial Intelligence, Data Strategy, Social Affairs
  • 3 MIN READ

It’s Not Just You: We’re All Still Figuring Out AI

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