Starting Research Right: Our Guide for Deep Insights and Better Decisions

At nobrainer universe, we’ve developed a project set-up guide to help organizations start their research projects right. By working on mutual understanding, allignment and focusing on the decisions ahead, we make sure that projects start out on the right foot.

This post will give you a couple of tools to make sure your team is having the right conversations when undertaking a research project.

Forward-looking data – Part II

What happens to data as the business grows?​

Forward-looking data is crucial in this context. It enables teams to continuously learn about their customers, establishing shared insights that foster better collaboration and ongoing learning.​

Forward-looking data – Part I

Today, most forward-thinking businesses lean on data to enhance performance, drive growth, and increase profitability.

However, many decision-makers, especially those from traditional business backgrounds, were taught that financial data is the most crucial. And while it is indeed valuable, it paints an incomplete picture.​

The Human Behavior Analysis©

At the end of the day business is ultimately about human beings making judgments and decisions based on the needs and wants of other humans.”

And right there is where forward-looking data comes into play, as it is the data that seeks to deepen your understanding of human behavior.