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Author: Erick Zamacona

The Psychology of Sports Betting: How to Stay Ahead of the Game

Behavioral Economics (BE) is a fascinating field that merges psychology and economics to understand how people make decisions.

In the context of sports betting, it offers a unique lens to decode why bettors place their bets the way they do.

Curious about how behavioral science can help your organization?

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  • What we do
    • Market Research
    • Data Strategy
    • Case Studies
  • How we do it
    • Our Methodologies
    • Analysis Worksheets
    • Behavioral Science
  • About us
    • About us
    • Our Team
  • Blog
  • Contact