We do custom-made market research & consulting with behavioral science

Behavioral science helps us understand humans better.
And that's great for business.

How can we help your business?

Customer centric innovation

A more human business understanding

Better business decision making

Customer
centric innovation

A more human business understanding

Better business decision making

Our clients

Over 75 clients since 2018

Our companies

7 startups founded

Our team

Jorge Dryjanski

co-founder
expert in human
understanding

Erick Zamacona

co-founder
new business
LATAM

Alfredo Treviño

co-founder
new business
development

Alexia Checa

business development
consultant

Sonia Cabello

administrative
director

Chris Cruz

Creative
director

Axel Mayen

head of
research

Arturo Ramos

quantitative
research

Let's get together!

Paseo de los Tamarindos 384, Bosques de las Lomas, CDMX